{"id":5773,"date":"2024-02-29T10:56:55","date_gmt":"2024-02-29T09:56:55","guid":{"rendered":"https:\/\/after-agency.com\/apres-avoir-promu-branducers-pour-la-neuvieme-annee-consecutive\/"},"modified":"2024-10-01T14:06:20","modified_gmt":"2024-10-01T12:06:20","slug":"apres-avoir-promu-branducers-pour-la-neuvieme-annee-consecutive","status":"publish","type":"post","link":"https:\/\/after-agency.com\/fr\/apres-avoir-promu-branducers-pour-la-neuvieme-annee-consecutive\/","title":{"rendered":"Apr\u00e8s avoir promu Branducers pour la neuvi\u00e8me ann\u00e9e cons\u00e9cutive"},"content":{"rendered":"\n

Branducers est un \u00e9v\u00e9nement incontournable pour les professionnels de la communication.\nNous n’exag\u00e9rons pas en disant qu’il s’agit du plus grand \u00e9v\u00e9nement de contenu de marque<\/em> en Espagne, et nous sommes particuli\u00e8rement fiers chez After car la premi\u00e8re \u00e9dition, cr\u00e9\u00e9e par Marc Ros<\/strong> et Risto Mejide<\/strong> sous l’\u00e9gide d’After, remonte \u00e0 2011.\nApr\u00e8s 13 ans de c\u00e9l\u00e9bration de ce forum, Branducers9 a r\u00e9ussi \u00e0 r\u00e9unir plus de 600 personnes le 28 f\u00e9vrier au Gran Teatro CaixaBank Pr\u00edncipe P\u00edo lors d’un gala anim\u00e9 par Juanma Ortega<\/strong>, PDG d’Adio.fm, et au cours duquel le BCMA Espagne a d\u00e9cern\u00e9 13 prix.\nAfter s’est impliqu\u00e9 dans Branducers pour une autre ann\u00e9e et nous \u00e9tions \u00e9galement sponsors : nous continuons \u00e0 croire au contenu de marque<\/em> comme un format qui se connecte pleinement avec le public cible. <\/p>\n\n

Cette \u00e9dition a \u00e9t\u00e9 baptis\u00e9e Brand Blockbusters<\/em>, et s’il y a une chose que nous ne pouvons pas nier, c’est que des ph\u00e9nom\u00e8nes tels que Barbie ont rempli les salles de cin\u00e9ma et g\u00e9n\u00e9r\u00e9 des conversations dans les m\u00e9dias traditionnels et sur les canaux sociaux.\nMarc Ros, PDG et fondateur d’After et membre honoraire de la BCMA, s’est charg\u00e9 d’accueillir les participants : \u00ab\u00a0Nous sommes les ouvreurs d’une grande soir\u00e9e. Nous \u00e9tions loin d’imaginer en 2011 que 13 ans plus tard nous serions l\u00e0 autour d’une discipline dont on ne parlait alors que tr\u00e8s peu. C’est n\u00e9 comme un \u00e9v\u00e9nement d’entreprise o\u00f9 nous avons commenc\u00e9 \u00e0 rassembler des gens des m\u00e9dias, des agences et des annonceurs. Nous avons m\u00eame invit\u00e9 la concurrence, \u00e0 la surprise de beaucoup. Aujourd’hui, nous c\u00e9l\u00e9brons quelque chose de grand, qui montre \u00e0 quel point il est important de collaborer pour faire avancer le secteur. Cela ne serait pas possible sans les 100 membres de BCMA Espagne. Aujourd’hui, Branducers9 nous appartient \u00e0 tous. <\/p>\n\n

Sans aucun doute, l’un des moments forts de Branducers9 a \u00e9t\u00e9 la conf\u00e9rence donn\u00e9e par Risto Mejide et Toni Segarra<\/strong> dans le c\u00e9l\u00e8bre chester<\/em>, au cours de laquelle ils ont abord\u00e9 des sujets tels que la n\u00e9cessit\u00e9 de construire son propre public dans un \u00e9cosyst\u00e8me de communication fragment\u00e9, ou encore une r\u00e9flexion profonde sur la cr\u00e9ativit\u00e9 et les marques, qui doivent s’inscrire dans une perspective \u00e0 long terme.<\/p>\n\n

D’autre part, Beltr\u00e1n Gort\u00e1zar<\/strong>, PDG de Suma Content, et Marcelo Romeo<\/strong>, CMO de Newsan, ont \u00e9galement fait des pr\u00e9sentations inspirantes.\nM. Gort\u00e1zar a pr\u00e9sent\u00e9 au public le mod\u00e8le de travail de Suma Content, le \u00ab\u00a0mod\u00e8le 6-3-2\u00a0\u00bb : ils d\u00e9veloppent 6 projets par an, en produisent 3 et en livrent 2 \u00e0 la fin de l’ann\u00e9e.\nGr\u00e2ce \u00e0 cette m\u00e9thode, la soci\u00e9t\u00e9 de production de Los Javis a obtenu de grands succ\u00e8s tels que Veneno<\/em>, Cardo<\/em> et La Mes\u00edas.<\/em> <\/p>\n\n

Quant \u00e0 Marcelo Romeo, le professionnel qui a inspir\u00e9 le film The Manager<\/em>, il a d\u00e9ball\u00e9 les cl\u00e9s de la campagne Noblex, la plus pertinente en Argentine depuis le d\u00e9but du si\u00e8cle.\nRomeo a promis de rendre l’argent d’un certain mod\u00e8le de t\u00e9l\u00e9viseur si l’Argentine ne se qualifiait pas pour la Coupe du monde 2018 en Russie.\nEn 2022, pour la Coupe du monde au Qatar, la condition \u00e9tait inverse : ils promettaient de rendre l’argent pour les t\u00e9l\u00e9viseurs si l’\u00e9quipe nationale gagnait.\nIl s’agit sans aucun doute d’un exemple de prise de risque et de la mani\u00e8re dont une marque peut s’imposer dans l’esprit de tout un pays. <\/p>\n","protected":false},"excerpt":{"rendered":"

Branducers est un \u00e9v\u00e9nement incontournable pour les professionnels de la communication. Nous n’exag\u00e9rons pas en disant qu’il s’agit du plus grand \u00e9v\u00e9nement de contenu de marque en Espagne, et nous sommes particuli\u00e8rement fiers chez After car la premi\u00e8re \u00e9dition, cr\u00e9\u00e9e par Marc Ros et Risto Mejide sous l’\u00e9gide d’After, remonte \u00e0 2011. Apr\u00e8s 13 ans […]<\/p>\n","protected":false},"author":2,"featured_media":3435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-propos-de-after"],"yoast_head":"\nApr\u00e8s avoir promu Branducers pour la neuvi\u00e8me ann\u00e9e cons\u00e9cutive - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/fr\/apres-avoir-promu-branducers-pour-la-neuvieme-annee-consecutive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8s avoir promu Branducers pour la neuvi\u00e8me ann\u00e9e cons\u00e9cutive - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Branducers est un \u00e9v\u00e9nement incontournable pour les professionnels de la communication. 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