{"id":7921,"date":"2025-03-19T14:52:03","date_gmt":"2025-03-19T13:52:03","guid":{"rendered":"https:\/\/after-agency.com\/we-break-the-fourth-wall-literally-with-mediamarkts-new-campaign\/"},"modified":"2025-04-28T10:37:10","modified_gmt":"2025-04-28T08:37:10","slug":"we-break-the-fourth-wall-literally-with-mediamarkts-new-campaign","status":"publish","type":"post","link":"https:\/\/after-agency.com\/en\/we-break-the-fourth-wall-literally-with-mediamarkts-new-campaign\/","title":{"rendered":"We break the fourth wall, literally, with MediaMarkt’s new campaign."},"content":{"rendered":"\n

Experiencing, feeling, touching, being present… <\/p>\n\n\n\n

That’s precisely what “Experience what\u2019s possible<\/a>” is all about. The new MediaMarkt claim that positions the brand as the leading electronics retailer in Europe. A company that combines the convenience of shopping online or through the app and the benefits of its loyalty club, with the expertise<\/em> provided by its more than 100 physical stores where more than 7,000 specialists work.<\/p>\n\n\n\n

And that is precisely the starting point of the campaign that we created together with the production company Blua and the filmmaker David Sarciat.<\/p>\n\n\n\n

In it, we see how a man, sitting comfortably with his cell phone on his armchair at home, hears for the first time the slogan “Experience what\u2019s possible” without fully understanding it. Suddenly, the voice of MediaMarkt interacts directly with him, the armchair comes to life and transports him all of a sudden, and never better said, to a physical store. <\/p>\n\n\n\n

From here on, everything that happens inside her, makes her live in first person everything that is behind that claim. But better not to tell you everything and see with your own eyes what “You have to live it” means. <\/p>\n\n\n\n