{"id":6666,"date":"2024-10-22T13:04:32","date_gmt":"2024-10-22T11:04:32","guid":{"rendered":"https:\/\/after-agency.com\/?p=6666"},"modified":"2024-12-12T10:39:48","modified_gmt":"2024-12-12T09:39:48","slug":"king-africa-stars-in-the-new-mediamarkt-commercial","status":"publish","type":"post","link":"https:\/\/after-agency.com\/en\/king-africa-stars-in-the-new-mediamarkt-commercial\/","title":{"rendered":"King \u00c1frica stars in the new MediaMarkt commercial"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/10\/RENOVE_GENERICO_20s_CAST_HD_1-5.mp4\"><\/video><\/figure>\n\n\n\n<p>In recent days, <strong>King \u00c1frica<\/strong> has been the talk of the town, as he loudly announced that he was reinventing himself by experimenting with new musical styles. He did so by announcing the release of his upcoming ballad, which surprised his fans.<\/p>\n\n\n\n<p>A few days later, the confusion was cleared up: the well-known singer isn&#8217;t changing his musical style after all; it was all part of our marketing strategy to promote a well-known discount campaign, <strong>MediaMarkt<\/strong>&#8216;s &#8220;Renove.&#8221;<\/p>\n\n\n\n<p>At After, we played with <strong>MediaMarkt<\/strong>&#8216;s characteristic and approachable tone, creating a campaign in which the merengue and Latin house singer reveals that he is going to upgrade his electronic devices.<\/p>\n\n\n\n<p>In the coming days, and until November 2, you\u2019ll be able to see the spot on television, digital media, and radio. According to Marta Dom\u00ednguez, Head of Marketing at MediaMarkt Spain, the choice of King \u00c1frica was ideal to amplify the campaign launch, as they knew that the announcement of a supposed change in his musical style would capture the attention of the entire Spanish public.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent days, King \u00c1frica has been the talk of the town, as he loudly announced that he was reinventing himself by experimenting with new musical styles. He did so by announcing the release of his upcoming ballad, which surprised his fans. A few days later, the confusion was cleared up: the well-known singer isn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,81],"tags":[],"class_list":["post-6666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>King \u00c1frica stars in the new MediaMarkt commercial - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/en\/king-africa-stars-in-the-new-mediamarkt-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King \u00c1frica stars in the new MediaMarkt commercial - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"In recent days, King \u00c1frica has been the talk of the town, as he loudly announced that he was reinventing himself by experimenting with new musical styles. 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