{"id":5777,"date":"2024-02-29T10:56:55","date_gmt":"2024-02-29T09:56:55","guid":{"rendered":"https:\/\/after-agency.com\/after-promotes-branducers-for-the-ninth-consecutive-year\/"},"modified":"2024-10-01T14:06:20","modified_gmt":"2024-10-01T12:06:20","slug":"after-promotes-branducers-for-the-ninth-consecutive-year","status":"publish","type":"post","link":"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/","title":{"rendered":"After promotes Branducers for the ninth consecutive year"},"content":{"rendered":"\n<p>Branducers is an unmissable event for communication professionals.\nWe are not exaggerating if we say that it is the largest <em>branded content<\/em> event in Spain, and at After we are especially proud because the first edition, created by <strong>Marc Ros<\/strong> and <strong>Risto Mejide<\/strong> under the After umbrella, dates back to 2011.\nAfter 13 years celebrating this forum, Branducers9 managed to congregate more than 600 people on February 28 at the Gran Teatro CaixaBank Pr\u00edncipe P\u00edo in a gala hosted by <strong>Juanma Ortega<\/strong>, CEO of Adio.fm, and in which the BCMA Spain presented 13 awards.\nFrom After we got involved in Branducers one more year and we were also sponsors: we continue to believe in <em>branded content<\/em> as a format that fully connects with the target audience.   <\/p>\n\n<p>This edition was baptized as <em>Brand Blockbusters<\/em>, and if there is one thing we cannot deny, it is that phenomena like Barbie have filled theaters and have generated conversation in traditional media and social channels.\nMarc Ros, CEO and founder of After and honorary member of the BCMA, was in charge of welcoming the attendees: &#8220;We are the openers for a great evening. Little could we have imagined in 2011 that 13 years later we would be here around a discipline that was then barely talked about. This was born as a company event in which we started to bring together people from media, agencies and advertisers. We even invited the competition, to the surprise of many. Today we are celebrating something big, which highlights how important it is to collaborate for the advancement of the sector. This would not be possible without the 100 partners of BCMA Spain. Branducers9 today belongs to all of us&#8221;. <\/p>\n\n<p>Undoubtedly, one of the highlights of Branducers9 was the talk held by Risto Mejide and <strong>Toni Segarra<\/strong> in the famous<em> chester<\/em> in which they discussed topics such as the need to build their own audiences in the fragmented communication ecosystem; or a deep reflection on creativity and brands, which must return to look at the long term.<\/p>\n\n<p>On the other hand, <strong>Beltr\u00e1n Gort\u00e1zar<\/strong>, CEO of Suma Content, and <strong>Marcelo Romeo<\/strong>, CMO of Newsan, also gave inspiring presentations.\nGort\u00e1zar revealed to the audience the working model Suma Content uses, the &#8220;6-3-2 model&#8221;: they develop 6 projects a year, produce 3 of them and deliver 2 at the end of the year.\nThanks to this method, Los Javis&#8217; production company has achieved great successes such as <em>Veneno<\/em>, <em>Cardo<\/em> and <em>La Mes\u00edas<\/em>.  <\/p>\n\n<p>As for Marcelo Romeo, the professional who inspired the movie <em>The Manager<\/em>, he unraveled the keys to Noblex&#8217;s campaign, the most relevant in Argentina so far this century.\nRomeo promised to return the money for a certain TV model if Argentina did not qualify for the 2018 World Cup in Russia.\nIn 2022, for the World Cup in Qatar, the condition was the other way around: they promised to return the amount of the TV sets if the national team won.\nUndoubtedly, this is an example of how to take risks and how to get a brand in the minds of an entire country.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branducers is an unmissable event for communication professionals. We are not exaggerating if we say that it is the largest branded content event in Spain, and at After we are especially proud because the first edition, created by Marc Ros and Risto Mejide under the After umbrella, dates back to 2011. After 13 years celebrating [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-5777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-after-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>After promotes Branducers for the ninth consecutive year - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After promotes Branducers for the ninth consecutive year - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Branducers is an unmissable event for communication professionals. We are not exaggerating if we say that it is the largest branded content event in Spain, and at After we are especially proud because the first edition, created by Marc Ros and Risto Mejide under the After umbrella, dates back to 2011. After 13 years celebrating [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\" \/>\n<meta property=\"og:site_name\" content=\"after | Agencia Creativa\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-29T09:56:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T12:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/02\/ANO8575-Editar-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Benito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SomosAfter\" \/>\n<meta name=\"twitter:site\" content=\"@SomosAfter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Benito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\"},\"author\":{\"name\":\"Adriana Benito\",\"@id\":\"https:\/\/after-agency.com\/en\/#\/schema\/person\/d995fb2c6f2e8888c432be4ff108aeb0\"},\"headline\":\"After promotes Branducers for the ninth consecutive year\",\"datePublished\":\"2024-02-29T09:56:55+00:00\",\"dateModified\":\"2024-10-01T12:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\"},\"wordCount\":519,\"publisher\":{\"@id\":\"https:\/\/after-agency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/02\/ANO8575-Editar-scaled.jpg\",\"articleSection\":[\"About After\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\",\"url\":\"https:\/\/after-agency.com\/en\/after-promotes-branducers-for-the-ninth-consecutive-year\/\",\"name\":\"After promotes Branducers for the ninth consecutive year - 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