{"id":2926,"date":"2024-07-10T11:49:09","date_gmt":"2024-07-10T09:49:09","guid":{"rendered":"https:\/\/after-agency.com\/principles\/"},"modified":"2025-06-27T09:39:53","modified_gmt":"2025-06-27T07:39:53","slug":"principles","status":"publish","type":"page","link":"https:\/\/after-agency.com\/en\/principles\/","title":{"rendered":"Principles"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Although sometimes we don’t know how to explain what we are, we are very clear about what we think.
\nAnd what we have learned in 17 years of After.
\nBut we’d better explain it to you  our founders.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A company that people want to exist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. Listening is 90% of communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3. The company of why not.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4. A sense of ownership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

5. If no one gets upset when you speak, you haven’t said anything.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

6. The campaign is the least important thing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

7. Contribute or set aside.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

8. What will not change.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Although sometimes we don’t know how to explain what we are, we are very clear about what we think. And what we have learned in 17 years of After. But we’d better explain it to you  our founders. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-1_Una-empresa-que-la-gente-quiera-que-exista_v2.mp4 A company that people want to exist. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-2_Escuchar-es-el-90-de-la-comunicacion.mp4 2. Listening is 90% of communication. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-3_The-company-of-Why-Not_v3.mp4 3. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2926","page","type-page","status-publish","hentry"],"yoast_head":"\nPrinciples - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/en\/principles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principles - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Although sometimes we don’t know how to explain what we are, we are very clear about what we think. And what we have learned in 17 years of After. But we’d better explain it to you  our founders. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-1_Una-empresa-que-la-gente-quiera-que-exista_v2.mp4 A company that people want to exist. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-2_Escuchar-es-el-90-de-la-comunicacion.mp4 2. Listening is 90% of communication. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-3_The-company-of-Why-Not_v3.mp4 3. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/after-agency.com\/en\/principles\/\" \/>\n<meta property=\"og:site_name\" content=\"after | Agencia Creativa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T07:39:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SomosAfter\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/after-agency.com\/en\/principles\/\",\"url\":\"https:\/\/after-agency.com\/en\/principles\/\",\"name\":\"Principles - after | Agencia Creativa\",\"isPartOf\":{\"@id\":\"https:\/\/after-agency.com\/en\/#website\"},\"datePublished\":\"2024-07-10T09:49:09+00:00\",\"dateModified\":\"2025-06-27T07:39:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/after-agency.com\/en\/principles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/after-agency.com\/en\/principles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/after-agency.com\/en\/principles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/after-agency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Principles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/after-agency.com\/en\/#website\",\"url\":\"https:\/\/after-agency.com\/en\/\",\"name\":\"after | Agencia Creativa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/after-agency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/after-agency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/after-agency.com\/en\/#organization\",\"name\":\"after | Agencia Creativa\",\"url\":\"https:\/\/after-agency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/after-agency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/12\/aftersharetv_logo-2.jpeg\",\"contentUrl\":\"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/12\/aftersharetv_logo-2.jpeg\",\"width\":200,\"height\":200,\"caption\":\"after | Agencia Creativa\"},\"image\":{\"@id\":\"https:\/\/after-agency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/SomosAfter\",\"https:\/\/www.instagram.com\/somosafter\",\"https:\/\/www.linkedin.com\/company\/somosafter\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Principles - after | Agencia Creativa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/after-agency.com\/en\/principles\/","og_locale":"en_US","og_type":"article","og_title":"Principles - after | Agencia Creativa","og_description":"Although sometimes we don’t know how to explain what we are, we are very clear about what we think. And what we have learned in 17 years of After. But we’d better explain it to you  our founders. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-1_Una-empresa-que-la-gente-quiera-que-exista_v2.mp4 A company that people want to exist. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-2_Escuchar-es-el-90-de-la-comunicacion.mp4 2. Listening is 90% of communication. https:\/\/after-agency.com\/wp-content\/uploads\/2025\/01\/INGLES_Capitulo-3_The-company-of-Why-Not_v3.mp4 3. […]","og_url":"https:\/\/after-agency.com\/en\/principles\/","og_site_name":"after | Agencia Creativa","article_modified_time":"2025-06-27T07:39:53+00:00","twitter_card":"summary_large_image","twitter_site":"@SomosAfter","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/after-agency.com\/en\/principles\/","url":"https:\/\/after-agency.com\/en\/principles\/","name":"Principles - after | Agencia Creativa","isPartOf":{"@id":"https:\/\/after-agency.com\/en\/#website"},"datePublished":"2024-07-10T09:49:09+00:00","dateModified":"2025-06-27T07:39:53+00:00","breadcrumb":{"@id":"https:\/\/after-agency.com\/en\/principles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/after-agency.com\/en\/principles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/after-agency.com\/en\/principles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/after-agency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Principles"}]},{"@type":"WebSite","@id":"https:\/\/after-agency.com\/en\/#website","url":"https:\/\/after-agency.com\/en\/","name":"after | Agencia Creativa","description":"","publisher":{"@id":"https:\/\/after-agency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/after-agency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/after-agency.com\/en\/#organization","name":"after | Agencia Creativa","url":"https:\/\/after-agency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/after-agency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/12\/aftersharetv_logo-2.jpeg","contentUrl":"https:\/\/after-agency.com\/wp-content\/uploads\/2024\/12\/aftersharetv_logo-2.jpeg","width":200,"height":200,"caption":"after | Agencia Creativa"},"image":{"@id":"https:\/\/after-agency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/SomosAfter","https:\/\/www.instagram.com\/somosafter","https:\/\/www.linkedin.com\/company\/somosafter"]}]}},"_links":{"self":[{"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/pages\/2926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/comments?post=2926"}],"version-history":[{"count":9,"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions"}],"predecessor-version":[{"id":9385,"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions\/9385"}],"wp:attachment":[{"href":"https:\/\/after-agency.com\/en\/wp-json\/wp\/v2\/media?parent=2926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}