Linkbuilding: the new Fourth Estate that decides what is news.
You are reading a news item, article or report in your favorite newspaper or magazine, and without realizing it, you have just contributed to a certain company getting a better position in Google’s results. Maybe, entertained as you were with the content of the text, or simply because it was not of interest to you, […]
The dark side of artificial intelligence is not world domination
ChatGPT has been launched for a year now, and you would have to be in a coma not to hear that it is a great advance… and a great threat. But in this discourse of fear we have heard above all that artificial intelligence will steal our jobs, and that once the robot is smarter […]
Yes, Barbie changed everything
The lights go out and the Warner Bros. logo is painted pink. A light, steady blast sounds, a kind of windy, enveloping hiss over the viewers; the black screen opens to a sunset. It is, literally, a sunset. The world is brown, stony, a desert. Crows can be heard in the distance and the rest […]
The (commercial) Lasso way
Ted Lasso, the Apple TV+ production about AFC Richmond, a modest London soccer team that is relegated to the second division and then reaches the top of the Premier League under a coach who knows nothing about football, has generated a fever for greyhounds of great impact. The big brands in the sportswear or video […]
The “Omniverse”, the industrial metaverse being forged by Microsoft and NVIDIA.
If you are a gamer, you know very well what NVIDIA is all about: the development of graphics processing units (GPUs) that enable a 3D gaming experience of the highest quality, which is achieved through hardware that incorporates a microchip dedicated exclusively to three-dimensional visualization. But this hardware, which significantly increases the computational capacity of […]
Death stranding and dystopian marketing
The video game industry is probably the most curious sector in the world of entertainment. A medium that despite its youth, just over fifty years old, has not only suffered a savage crisis, the Atari debacle in 1983, but has also managed to overcome it to become the most profitable branch of popular entertainment. In […]
Air, the movie: we will remember only those who make us dream
Now that Nike Air Jordans are trending again among kids who have only been able to see Michael Jordan play in old videos uploaded to TikTok or YouTube, let’s remember this name: Deloris. To understand that the recently released Air movie is not about sneakers, nor about who is still the NBA’s biggest star. It’s […]
Gotcha, influencer! (with a new law, finally)
At After we have always defined ourselves as an independent creative agency that puts strategy at the heart of the business (and doesn’t like definitions, by the way).
