Although at After we always say that we go against definitions, if there is one thing that defines us, it is that we promote internal talent: we are a quarry. Recently, After’s management team has decided to promote Sara Castrillo to Head of Art. This professional joined the company in March 2023 as art supervisor for the agency’s most important accounts, and her promotion comes barely a year after her incorporation.
Sara Castrillo, with a degree in Advertising and Public Relations from the Universitat Ramon Llull and a master’s degree in Art Direction, has more than 10 years of experience in the sector, where she has worked for clients such as Campari, Naturgy, Coca-Cola, LEVEL, Aldi and Nestlé. Sara, associated with Más Mujeres Creativas, this year will be part of the jury of the Premis Impacte, awarded by the Col-legi del Màrqueting i la Comunicació de Catalunya.
In Sara’s words: “I am very excited to be able to respond to the trust that After has placed in me in this new role. It is a leap that I am delighted to take”.
At After we value talent and we are completely faithful to this premise: throughout 2023, we incorporated 18 new members to the agency and promoted 8 profiles, among them Toni Tugores, general creative director; or Èlia de Lama, creative director. The company has confidence in the professionals who work in-house and in 2024 we will continue along the same lines, since people are one of the cornerstones of our strategy, along with processes and product.
According to Alexis Ferran, executive general manager at After: “The commitment to talent is non-negotiable at After, as it is the main factor in the satisfaction of our clients and the achievement of the sustainable growth set out in our Strategic Plan 2024-26”.
