{"id":7950,"date":"2025-03-24T11:24:00","date_gmt":"2025-03-24T10:24:00","guid":{"rendered":"https:\/\/after-agency.com\/perplexity-i-el-nou-extractivisme-digital-quan-la-informacio-deixa-de-pertanyer-als-que-la-creen\/"},"modified":"2025-05-14T18:12:00","modified_gmt":"2025-05-14T16:12:00","slug":"perplexity-i-el-nou-extractivisme-digital-quan-la-informacio-deixa-de-pertanyer-als-que-la-creen","status":"publish","type":"post","link":"https:\/\/after-agency.com\/ca\/perplexity-i-el-nou-extractivisme-digital-quan-la-informacio-deixa-de-pertanyer-als-que-la-creen\/","title":{"rendered":"Perplexity i el nou extractivisme digital: quan la informaci\u00f3 deixa de pert\u00e0nyer als que la creen"},"content":{"rendered":"\n

Fa temps que les grans plataformes tecnol\u00f2giques tenen el control de la informaci\u00f3 distribuint i reorganitzant la forma en qu\u00e8 accedim al coneixement i convertint-se als nous guardians del flux informatiu. En aquests temps en qu\u00e8 les not\u00edcies competeixen per l’atenci\u00f3 humana com si fossin productes en un supermercat digital, l’acc\u00e9s al coneixement \u00e9s nom\u00e9s una transacci\u00f3 mercantil m\u00e9s. En aquest escenari, Perplexity<\/strong> apareix com una alternativa a la saturaci\u00f3, un intent de tornar el sentit a l’experi\u00e8ncia informativa amb el seu apartat Descobrir<\/em> , un sistema de not\u00edcies curades i organitzades en nivells que permet a l’usuari triar quanta profunditat vol assolir en cada tema. A la superf\u00edcie, sembla una soluci\u00f3 elegant, una resposta a l’ansietat de la sobrec\u00e0rrega digital, per\u00f2 darrere d’aquesta presentaci\u00f3 sofisticada hi ha un problema que hem vist abans: una plataforma que es col\u00b7loca entre la font i el lector, capturant el valor sense generar-ne el contingut.<\/p>\n\n\n\n

Aquesta no \u00e9s la primera vegada que passa. Google News ja va provocar una batalla amb els mitjans al oferir titulars i fragments sense compensaci\u00f3, obligant pa\u00efsos com Austr\u00e0lia a legislar per protegir els creadors de contingut. Per\u00f2 Perplexity va m\u00e9s enll\u00e0: no nom\u00e9s organitza not\u00edcies, sin\u00f3 que les reformula, les destil\u00b7la, les converteix en resums que satisfan la curiositat de l’usuari sense necessitat que visiti el mitj\u00e0 original. I aqu\u00ed hi ha el dilema: si ning\u00fa fa clic, si els lectors es queden al resum, els periodistes deixen de rebre ingressos, i sense ingressos, el periodisme mor. \u00c9s una l\u00f2gica d’ extracci\u00f3, un model que recorda al que hem vist a la ind\u00fastria de la m\u00fasica i la cultura digital en general, on el contingut s’ha convertit en una cosa que les plataformes empaqueten i distribueixen sense necessitat de pagar els qui ho creguin.<\/p>\n\n\n\n

Jaron Lanier<\/strong> ha advertit sobre aix\u00f2 abans. A Who Owns the Future?<\/em> va plantejar que la digitalitzaci\u00f3 ha generat un sistema de redistribuci\u00f3 desigual, on el valor \u00e9s absorbit per les grans plataformes sense retorn per als que generen contingut. El model de Perplexity encaixa perfectament en aquesta l\u00f2gica. No cobra als usuaris per accedir a informaci\u00f3 de qualitat, per\u00f2 tampoc no paga als qui la produeixen. En lloc d’aix\u00f2, ofereix una interf\u00edcie eficient, dissenyada perqu\u00e8 el lector no hagi d’abandonar el seu ecosistema. \u00c9s una forma de colonitzaci\u00f3 digital en qu\u00e8 la informaci\u00f3 segueix existint, per\u00f2 l’enlla\u00e7 amb la seva origen es debilita. Al final, all\u00f2 que queda \u00e9s una capa d’intermediaci\u00f3 cada cop m\u00e9s sofisticada, cada cop m\u00e9s invisible, que converteix l’acte d’informar-se en una cosa passiva, fragmentat, redu\u00eft a la l\u00f2gica del consum r\u00e0pid. <\/p>\n\n\n\n

Aquest problema no \u00e9s nom\u00e9s econ\u00f2mic, tamb\u00e9 \u00e9s epistemol\u00f2gic. Maryanne Wolf<\/strong> ha mostrat a Reader, Menja Home<\/em> com la lectura digital ha alterat la nostra manera de processar la informaci\u00f3. Ens hem acostumat a escanejar textos en comptes de llegir-los, a consumir fragments en comptes de desenvolupar pensament cr\u00edtic. Perplexity refor\u00e7a aquesta tend\u00e8ncia amb el seu sistema de nivells, donant la il\u00b7lusi\u00f3 de control sobre la informaci\u00f3 quan en realitat la est\u00e0 prefiltrant, simplificant, modelant el coneixement en funci\u00f3 del que el seu algorisme considera rellevant. El risc \u00e9s que acabem atrapats en un entorn d’informaci\u00f3 intervinguda per intel\u00b7lig\u00e8ncia artificial que ens faci creure que sabem m\u00e9s del que realment sabem. <\/p>\n\n\n\n

L’estructura mateixa d’aquestes plataformes introdueix biaixos invisibles. Safiya Umoja Noble<\/strong> ha demostrat a Algorithms of Oppression<\/em> com els algorismes reflecteixen prejudicis, amplifiquen desigualtats i seleccionen informaci\u00f3 en funci\u00f3 de criteris que no s\u00f3n neutrals. Si deixem que sistemes com Perplexity decideixin quines not\u00edcies importen i com han de ser presentades, estem delegant la construcci\u00f3 de la realitat a una m\u00e0quina que no pensa, sin\u00f3 que optimitza. No \u00e9s nom\u00e9s un problema de quina informaci\u00f3 rebem, sin\u00f3 de qu\u00e8 informaci\u00f3 deixem de rebre, de com els matisos es dilueixen i la complexitat es converteix en una s\u00e8rie de dades preprocessades dissenyades per maximitzar l’efici\u00e8ncia del consum informatiu.<\/p>\n\n\n\n

El periodisme ja est\u00e0 en crisi. Els ingressos publicitaris han caigut, els murs de pagament han fragmentat l’acc\u00e9s a la informaci\u00f3 i els mitjans depenen cada cop m\u00e9s de models de subscripci\u00f3 que nom\u00e9s una part de la poblaci\u00f3 pot costejar. Perplexity i altres agregadors estan accelerant aquest proc\u00e9s sense oferir solucions reals. Podrien compartir ingressos amb els mitjans, com alguns han proposat, o podrien dissenyar models de micropagaments que permetessin compensar els creadors de contingut. Per\u00f2 aix\u00f2 no \u00e9s el que fan. En lloc d’aix\u00f2, estan refinant la m\u00e0quina d’agregaci\u00f3, perfeccionant la manera com reorganitzen la informaci\u00f3 perqu\u00e8 l’usuari no hagi de sortir del seu entorn, assegurant-se que el valor es quedi dins de la plataforma i no flueixi cap als que realment han produ\u00eft la not\u00edcia.<\/p>\n\n\n\n

La hist\u00f2ria ens ha mostrat com s’acaba aix\u00f2. A The Net Delusion<\/em> , Evgeny Morozov <\/strong>va advertir que la promesa d’un internet lliure i il\u00b7limitat es pot convertir en un parany si no s’estableixen mecanismes per sostenir el coneixement independent. Si deixem que aquestes plataformes dominin l’acc\u00e9s a la informaci\u00f3 sense que hi hagi una retribuci\u00f3 justa per els qui generen el contingut, acabarem en un escenari on el periodisme es veur\u00e0 redu\u00eft a un insum per a m\u00e0quines que reformulen i sintetitzen sense generar res de nou. Ser\u00e0 un m\u00f3n on la informaci\u00f3 segueix fluint, per\u00f2 sense arrel, sense profunditat, sense mem\u00f2ria.<\/p>\n\n\n\n

Podem acceptar aquest futur sense resist\u00e8ncia o ens podem preguntar quines alternatives existeixen.
Jaron Lanier<\/strong> ha defensat la idea d’un internet on els creadors de contingut rebin compensaci\u00f3 directa, en qu\u00e8 cada contribuci\u00f3 al coneixement digital tingui un valor real i no sigui simplement mat\u00e8ria primera gratu\u00efta per a les plataformes. Potser la soluci\u00f3 passi per ac\u00ed, per un sistema en qu\u00e8 la informaci\u00f3 no nom\u00e9s sigui accessible, sin\u00f3 tamb\u00e9 sostenible. Si no trobem una manera d’equilibrar la relaci\u00f3 entre agregadors i mitjans, cosa que avui sembla un aven\u00e7 en la manera com ens informem podria convertir-se en un altre pas cap a un ecosistema on la veritat ja no importi, on la informaci\u00f3 no sigui m\u00e9s que un residu optimitzat per maximitzar el temps de perman\u00e8ncia en una aplicaci\u00f3. <\/p>\n\n\n\n

Descobrir de Perplexity \u00e9s una soluci\u00f3 a la crisi de la informaci\u00f3 digital, per\u00f2 tamb\u00e9 \u00e9s el seu s\u00edmptoma. Ens d\u00f3na acc\u00e9s a not\u00edcies sense soroll, sense distraccions, sense la pesadesa del clickbait. Per\u00f2 ho fa eliminant el cam\u00ed cap a la font original, creant un entorn on la intel\u00b7lig\u00e8ncia artificial decideix per nosaltres qu\u00e8 \u00e9s rellevant i qu\u00e8 no. No \u00e9s nom\u00e9s una q\u00fcesti\u00f3 de tr\u00e0nsit web o dingressos publicitaris, \u00e9s una q\u00fcesti\u00f3 de qui posseeix la informaci\u00f3 i com decidim distribuir-ne el valor. Si seguim en aquesta direcci\u00f3 sense replantejar-nos el model, cosa que avui sembla una soluci\u00f3, acabar\u00e0 sent part del problema.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Fa temps que les grans plataformes tecnol\u00f2giques tenen el control de la informaci\u00f3 distribuint i reorganitzant la forma en qu\u00e8 accedim al coneixement i convertint-se als nous guardians del flux informatiu. En aquests temps en qu\u00e8 les not\u00edcies competeixen per l’atenci\u00f3 humana com si fossin productes en un supermercat digital, l’acc\u00e9s al coneixement \u00e9s nom\u00e9s […]<\/p>\n","protected":false},"author":5,"featured_media":8106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-7950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-ca"],"yoast_head":"\nPerplexity i el nou extractivisme digital: quan la informaci\u00f3 deixa de pert\u00e0nyer als que la creen - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/ca\/perplexity-i-el-nou-extractivisme-digital-quan-la-informacio-deixa-de-pertanyer-als-que-la-creen\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perplexity i el nou extractivisme digital: quan la informaci\u00f3 deixa de pert\u00e0nyer als que la creen - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Fa temps que les grans plataformes tecnol\u00f2giques tenen el control de la informaci\u00f3 distribuint i reorganitzant la forma en qu\u00e8 accedim al coneixement i convertint-se als nous guardians del flux informatiu. 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