{"id":7919,"date":"2025-03-19T14:52:03","date_gmt":"2025-03-19T13:52:03","guid":{"rendered":"https:\/\/after-agency.com\/trenquem-la-quarta-paret-literalment-amb-la-nova-campanya-de-mediamarkt\/"},"modified":"2025-04-28T10:37:09","modified_gmt":"2025-04-28T08:37:09","slug":"trenquem-la-quarta-paret-literalment-amb-la-nova-campanya-de-mediamarkt","status":"publish","type":"post","link":"https:\/\/after-agency.com\/ca\/trenquem-la-quarta-paret-literalment-amb-la-nova-campanya-de-mediamarkt\/","title":{"rendered":"Trenquem la quarta paret, literalment, amb la nova campanya de MediaMarkt"},"content":{"rendered":"\n<p>Experimentar, sentir, tocar, ser-hi present\u2026  <\/p>\n\n\n\n<p>Aix\u00f2 \u00e9s precisament \u201c<a href=\"https:\/\/youtu.be\/_c3KgltSwds\">Ho has de viure<\/a>\u201d. El nou claim de MediaMarkt que posiciona la marca com a retailer d&#8217;electr\u00f2nica l\u00edder a Europa. Una empresa que combina la comoditat de comprar per la web o per l&#8217;app i els beneficis del seu club de fidelitat, amb l&#8217; <em>expertise<\/em> que li atorguen les m\u00e9s de 100 botigues f\u00edsiques on treballen m\u00e9s de 7.000 especialistes.<\/p>\n\n\n\n<p>I aquest \u00e9s precisament el punt de partida de la campanya que vam crear juntament amb la productora Blua i el realitzador David Sarciat.<\/p>\n\n\n\n<p>Hi veiem com un home, assegut c\u00f2modament amb el m\u00f2bil a la butaca de casa seva, escolta per primera vegada l&#8217;esl\u00f2gan \u201cHo has de viure\u201d sense entendre-ho del tot. De sobte, la veu de MediaMarkt interactua directament amb ell, la butaca cobra vida i el transporta de cop, i mai m\u00e9s ben dit, a una botiga f\u00edsica.<\/p>\n\n\n\n<p>A partir d&#8217;aqu\u00ed, tot el que passa dins d&#8217;ella, fa viure en primera persona tot el que hi ha darrere d&#8217;aquest claim. Per\u00f2 millor que no t&#8217;ho expliquem tot i vegis amb els teus propis ulls el que significa \u201cHo has de viure\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/after-agency.com\/wp-content\/uploads\/2025\/03\/SPOT_TIENESQUEVIVIRLO_44s_CAST_HD.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Experimentar, sentir, tocar, ser-hi present\u2026 Aix\u00f2 \u00e9s precisament \u201cHo has de viure\u201d. El nou claim de MediaMarkt que posiciona la marca com a retailer d&#8217;electr\u00f2nica l\u00edder a Europa. Una empresa que combina la comoditat de comprar per la web o per l&#8217;app i els beneficis del seu club de fidelitat, amb l&#8217; expertise que li [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-7919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trenquem la quarta paret, literalment, amb la nova campanya de MediaMarkt - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/ca\/trenquem-la-quarta-paret-literalment-amb-la-nova-campanya-de-mediamarkt\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trenquem la quarta paret, literalment, amb la nova campanya de MediaMarkt - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Experimentar, sentir, tocar, ser-hi present\u2026 Aix\u00f2 \u00e9s precisament \u201cHo has de viure\u201d. El nou claim de MediaMarkt que posiciona la marca com a retailer d&#8217;electr\u00f2nica l\u00edder a Europa. 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