{"id":3594,"date":"2024-02-29T09:03:00","date_gmt":"2024-02-29T08:03:00","guid":{"rendered":"https:\/\/after-agency.com\/?p=3594"},"modified":"2025-04-28T10:13:22","modified_gmt":"2025-04-28T08:13:22","slug":"after-impulsa-branducers-per-nove-any-consecutiu","status":"publish","type":"post","link":"https:\/\/after-agency.com\/ca\/after-impulsa-branducers-per-nove-any-consecutiu\/","title":{"rendered":"After impulsa Branducers per nov\u00e8 any consecutiu"},"content":{"rendered":"\n

Branducers \u00e9s una cita ineludible per als professionals de la comunicaci\u00f3. No exagerem si afirmem que es tracta de l’esdeveniment de branded content m\u00e9s important d’Espanya, i a After ens sentim especialment orgullosos perqu\u00e8 la primera edici\u00f3, creada per Marc Ros i Risto Mejide sota l’empara de After, es remunta a 2011. Despr\u00e9s de 13 anys celebrant aquest f\u00f2rum, Branducers9 va aconseguir congregar el 28 de febrer a m\u00e9s de 600 persones al Gran Teatre CaixaBank Pr\u00edncep P\u00edo en una gala presentada per Juanma Ortega, CEO d’Adio.fm, i en la qual la BCMA Spain va entregar 13 premis. Des d’After ens vam involucrar en Branducers un any m\u00e9s i tamb\u00e9 vam ser patrocinadors: seguim creient en el branded content com un format que connecta plenament amb el target al qual es dirigeix.<\/p>\n\n\n\n

Aquesta edici\u00f3 va ser batejada com Brand Blockbusters, i \u00e9s que si alguna cosa no podem negar \u00e9s que fen\u00f2mens com Barbie han omplert les sales de cinema i han generat conversa als mitjans de comunicaci\u00f3 tradicionals i als canals socials. Marc Ros, CEO i fundador d’After i soci d’honor de la BCMA, va ser l’encarregat de donar la benvinguda als assistents: \u00abSom els teloners per a una gran tarda. Poc pod\u00edem imaginar el 2011 que 13 anys despr\u00e9s estar\u00edem aqu\u00ed al voltant d’una disciplina de la qual llavors gaireb\u00e9 no es parlava. Aix\u00f2 va n\u00e9ixer com un esdeveniment d’empresa en qu\u00e8 vam comen\u00e7ar a ajuntar gent de mitjans, ag\u00e8ncies i anunciants. Fins i tot vam convidar la compet\u00e8ncia, per sorpresa de molts. Avui celebrem alguna cosa gran, que posa en valor el que \u00e9s important col\u00b7laborar per l’avan\u00e7 del sector. Aix\u00f2 no seria possible sense els 100 socis de la BCMA Spain. Branducers9 avui ens pertany a tots\u00bb.<\/p>\n\n\n\n

Sens dubte, un dels moments m\u00e9s destacats de Branducers9 va ser la xerrada que van mantenir Risto Mejide i Toni Segarra al fam\u00f3s chester en la qual es van tractar temes com la necessitat de construir audi\u00e8ncies pr\u00f2pies en l’ecosistema comunicatiu fragmentat; o una profunda reflexi\u00f3 sobre la creativitat i les marques, les quals han de tornar a posar la mirada en el llarg termini.<\/p>\n\n\n\n

D’altra banda, Beltr\u00e1n Gort\u00e1zar, CEO de Suma Content, i Marcelo Romeo, CMO de Newsan, tamb\u00e9 van ser protagonistes de pon\u00e8ncies inspiradores. Gort\u00e1zar va revelar a l’audi\u00e8ncia el model de treball amb el qual treballa Suma Content, el \u201cmodel 6-3-2\u201d: desenvolupen 6 projectes a l’any, dels quals en produeixen 3 i en lliuren 2 a final d’any. Gr\u00e0cies a aquest m\u00e8tode, la productora de Los Javis ha aconseguit encimbriar grans \u00e8xits com Veneno, Cardo o La Mes\u00edas.<\/p>\n\n\n\n

Pel que fa a Marcelo Romeo, el professional que va inspirar la pel\u00b7l\u00edcula El gerente, va desgranant les claus de la campanya de Noblex, la m\u00e9s rellevant d’Argentina en el que va d’any. Romeo va prometre tornar els diners d’un determinat model de televisi\u00f3 si Argentina no es classificava al Mundial de R\u00fassia de 2018. El 2022, per al Mundial de Qatar, la condici\u00f3 era a la inversa: van prometre tornar l’import dels televisors si la Selecci\u00f3 guanyava. Sens dubte, tot un exemple de com assumir riscos i com aconseguir que una marca estigui al cap de tot un pa\u00eds<\/p>\n","protected":false},"excerpt":{"rendered":"

Branducers \u00e9s una cita ineludible per als professionals de la comunicaci\u00f3. No exagerem si afirmem que es tracta de l’esdeveniment de branded content m\u00e9s important d’Espanya, i a After ens sentim especialment orgullosos perqu\u00e8 la primera edici\u00f3, creada per Marc Ros i Risto Mejide sota l’empara de After, es remunta a 2011. Despr\u00e9s de 13 […]<\/p>\n","protected":false},"author":2,"featured_media":3433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-after-ca"],"yoast_head":"\nAfter impulsa Branducers per nov\u00e8 any consecutiu - after | Agencia Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/after-agency.com\/ca\/after-impulsa-branducers-per-nove-any-consecutiu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After impulsa Branducers per nov\u00e8 any consecutiu - after | Agencia Creativa\" \/>\n<meta property=\"og:description\" content=\"Branducers \u00e9s una cita ineludible per als professionals de la comunicaci\u00f3. No exagerem si afirmem que es tracta de l’esdeveniment de branded content m\u00e9s important d’Espanya, i a After ens sentim especialment orgullosos perqu\u00e8 la primera edici\u00f3, creada per Marc Ros i Risto Mejide sota l’empara de After, es remunta a 2011. 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